Let’s be real—marketing your HVAC or plumbing business probably isn’t at the top of your “favorite things to do” list. You’re busy running jobs, managing a team, and handling customers who swear they “don’t know how the filter got that dirty.”
But here’s the deal: If people can’t find you online, they’re calling your competitors
Whether you’re fixing busted pipes or making sure homeowners don’t turn into human popsicles in the winter, smart digital marketing keeps your phone ringing and your schedule full. And the best part? You don’t need to be a social media guru to make it work.
Think about how people look for services these days. They’re scrolling, searching, and watching videos before they ever pick up the phone. If you’re not showing up in those moments, guess who is? The guy who figured out how to post on Facebook.
A solid marketing strategy helps you:
I know what you’re thinking—"I don’t have time to be an influencer." Good news: You don’t have to be. You just need to show up where your customers already are.
No one follows an HVAC business to be sold to 24/7. Instead, mix in useful, engaging content like:
🔥 Seasonal HVAC maintenance tips (“Here’s why your AC smells like feet”)
👀 Before-and-after photos of jobs (everyone loves a good transformation)
😂 Funny on-the-job moments (ever pulled a squirrel out of a vent?)
⭐ Customer shout-outs—people trust other people’s experiences
📹 Quick video tips (5-second HVAC hacks? Yes, please.)
🚀 Pro Tip: Don’t overthink it. If your customer just asked a question, answer it in a post.
If people comment, respond. If someone asks a question, answer it. If a customer leaves a review, thank them. The more you engage, the more people trust you. Simple as that.
Want fast results? Drop a few bucks a day into Facebook or Instagram ads. Target your area for those who need:
Plumbing is the ultimate “need it NOW” service, which means you need to show up FAST when someone Googles “burst pipe help.”
🚀 Pro Tip: The businesses with five-star reviews get more calls. Make it a habit to ask for them after every job.
SEO takes time, but Google Ads puts you at the top instantly. Run ads for:
Want to see real-life examples of HVAC and plumbing businesses crushing it on social media? Whether you're looking for marketing inspiration, industry insights, or just a good laugh, these influencers are setting the standard:
A master plumber and YouTube sensation, Roger offers everything from DIY tips to expert-level business advice.
Known for his engaging and educational plumbing content, David shares tips, tools, and behind-the-scenes insights.
A skilled plumber, she shares insights on job sites, challenges in the industry, and empowering the next generation of tradeswomen.
Blending plumbing expertise with humor, this account is a fun and informative follow for industry pros.
Seeing what others are doing can inspire your own social media strategy. These influencers:
💡 Takeaway: You don’t need a massive following to market like a pro. Learn from these influencers, apply what works for your business, and start building your own online presence today!
Good marketing brings in leads. Great systems turn those leads into paying jobs. That’s where ServiceBox makes life easier:
👉 Want to see how ServiceBox makes your business run smoother? Book your demo now.
You don’t need to become a marketing wizard overnight. Start small.
📍 Pick ONE social media platform to focus on.
💰 Run ONE Google Ad and see how it performs.
🌟 Ask for reviews—the easiest, most effective marketing there is.
And above all? Be helpful before you sell. The businesses that show up with real value are the ones customers remember.
🚀 Want to make marketing and business management easier? Try ServiceBox today.
Our customers love the affordability and flexibility of our software. ServiceBox is priced to ensure you see a return on your investment. We have pricing options that align with your needs; whether you’re a one-person service business or manage a large team in the field.
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