Why Your Plumbing Business Needs a Growth Plan
Most small business owners work 10 or even 12-hour days to keep customers happy and stay on top of admin tasks. Although this might be necessary in the beginning, it's unsustainable and exhausting in the long run. That's why plumbers who want to run a successful company need to create a growth plan that relies on software and automation. With home service software, small companies can save time, improve the services they offer their regular customers, and attract new leads online. Business owners no longer have to spend hours on paperwork and employee management. A program like ServiceBox also eliminates the need for admin staff because it helps with almost every aspect of running a small plumbing business.
How to Create Your Growth Plan
The best way to get started is to sign up for the free ServiceBox demo. This gives you a chance to see how the program helps you to keep your customers happy, attract new leads, and scale your business. Once you know how home service software works, you can come up with a comprehensive growth plan that includes choosing the right employees, offering subscription services, and optimizing your pricing system.
Create a Scalable System
If you want to grow your business and attract many new customers, you have to make sure that your company is scalable. This means that your current structures and systems can be expanded. Scaling your company is hard if you're already operating at full capacity and struggling to keep up with your admin tasks. Home service software helps you to create a scalable business model. ServiceBox allows you to manage all your employees' schedules, communicate with workers and customers efficiently, and easily add new team members. The program works well for small businesses with under 10 employees, but it can also accommodate teams of 50+ people. This means that you don't have to switch to a different program once your team has grown.
Carefully Choose Your Employees
You can't build a successful business without great employees. They work directly with your customers, so they are the face of your company. That's why you have to be selective when hiring new workers to join your team. Before you start the hiring process, determine what you're looking for. What are the top three qualities you want in your new employees? Do you need seasoned workers, or would you prefer to train new graduates? Use your network to find people. Maybe your current employees or other business owners in your area know people who are looking for a job. If there are good plumbing colleges in your area, let them know that you're hiring. There might be graduates who are interested in joining your company. Taking on an apprentice could be a good long-term option because you can train the person yourself.
Use Plumbing Software to Keep Your Current Customers Happy
The longer you keep your current customers, the faster your company can grow. ServiceBox helps you to store and edit everyone's data, so all your employees have access to vital information. This allows them to provide your customers with an excellent and personalized service. The program also makes it easy for you to track communications with your customers. It sends you regular reminders, so you always know when to follow up with people.
Consider Offering a Subscription Service
Running a business can be challenging because you don't know what your income will be from month to month. One way to reduce your risk is to offer your customers a subscription service. For a fixed fee, you provide them with regular maintenance appointments and emergency services. This reduces the customer's risk because they won't have to pay expensive repair bills if something goes wrong. For you, it's beneficial because it helps you to retain customers in the long term and makes it easier for you to plan ahead. ServiceBox helps you to automate the billing process, schedule regular and one-off appointments, and communicate with recurring customers.
Invest in Marketing
To grow your business, you must attract a significant number of new leads. Although analog marketing techniques can work, they aren't enough. Nowadays, many customers look for services online, so you need a search engine optimized website and attractive social media profiles. Home service software makes digital marketing easier because it audits your website, distributes reviews to sites where customers are looking for plumbing services, and allows you to view all your social media profiles in one convenient place. If you need more help, reach out to us at ServiceBox, and we'll help you to build or optimize your website. Because we have years of marketing experience, we can make sure your site is search engine optimized.
Optimize Your Pricing System
You're unlikely to attract many customers if your prices are too high. On the other hand, you lose out on a lot of revenue if you offer your services at a low rate. Continuously monitor the market conditions and check what your competitors are charging, so you can adjust your pricing accordingly. Charging regular customers more can be challenging. Always communicate pricing changes clearly, so your customers know why they are paying more and what they are getting for their money. If you're worried about losing regular customers, raise your rates incrementally or offer them an extra service, so they feel that they're getting more value for the money spent. Small plumbing businesses are more likely to succeed if they have a comprehensive growth plan. Plumbing software helps them to scale their businesses, keep current customers happy, and attract new leads. Reach out to us at ServiceBox to find out more about our program. Our plans are based on the number of users you have, so they're affordable for small and mid-sized businesses.