Growing Your Plumbing Business with Plumber Service Software: Marketing and Personal Referrals
The most successful plumbers never run out of work. They have a high client retention rate because the individuals and businesses they work with are satisfied with their services. Some of their clients refer them to others in their networks. But these plumbers don't simply rely on existing clients. They are actively involved in their communities and online, so they continuously attract new leads. A comprehensive digital marketing strategy might involve creating a search engine optimized website, running engaging social media channels, and being present on various review sites like Google and Yelp. Keeping on top of all these platforms can be extremely time-consuming. That's why so many small plumbing companies use home service software.
Unfortunately, around one-quarter of small businesses in the US still don't have a website. This makes it difficult for them to attract new clients online and prevents them from maximizing the business opportunities in their area. Creating a good website doesn't have to be hard and expensive, especially if you have a good digital marketing team. At ServiceBox, we can help you to build a new website from scratch. If you already have one, use our audit tool to find out which areas you still need to improve. Always make sure your content is clear and easy to access on all devices. Site visitors are unlikely to remain on your page if they can't find what they're looking for within a few seconds.
What Is SEO?
Search engine optimization is a technique that aims to improve a website's search engine ranking. It's extremely useful because a high ranking leads to hundreds or even thousands of visitors per day. SEO is a complex strategy that involves a range of techniques, however .You might start by making sure your site layout is clear and intuitive and that your page's loading speed is fast. Once you've done this, you can focus on the details. Add strategically placed keywords to all your pages and blog posts. Regularly update your website, so search engine algorithms know that your content is still relevant. Ask other businesses in your area to link to your pages, so your trust score increases. Building a search engine optimized website takes time and energy, but it's worth it in the end because you can regularly get new leads.
It takes months or even years for SEO-optimized websites to start producing meaningful results. In the meantime, you can get customers through social media sites like Twitter, Instagram, TikTok, YouTube, Facebook, and Pinterest. Research these platforms to find out which ones could be suitable for your company. It's better to choose just one or two and spend a lot of time on them than to sign up for all of them but fail to update your profiles regularly. Most social media platforms work well when you post five to ten times per week. Although this sounds like a lot, it doesn't have to be too time-consuming because you can schedule your posts ahead of time and use the convenient ServiceBox dashboard to manage your accounts in one place.
Google My Business
ServiceBox also allows you to manage your Google My Business profile. GMB is an important tool for businesses because it increases their visibility and makes it easier for potential clients to find out more about them. Your profile might display information about your services, your opening hours, contact details, a link to your website, reviews, customers' questions and answers, and photos. To make sure the profile works in your favor, you need to manage it every few weeks. Check whether there are any reviews, respond to customers' questions, and update your photos.
The Review Generator
Around 72% of consumers are more likely to buy a product or service after they've read positive reviews. They want to know that others have had a good experience with a business before making a financial commitment. That's why you must make sure that satisfied clients post about their experiences on Google, Yelp, or similar sites where others might be looking for your services. The review generator is a particularly innovative ServiceBox feature that allows you to automatically distribute positive reviews to various websites. This increases your visibility and trust score, so you're more likely to pick up new clients from external sites.
What About Paid Ads?
Sometimes, the business owners we work with ask whether they should use paid ads to promote their companies. The answer is that it depends. If you optimize your website and use social media regularly, you might get enough traffic organically. However, paid ads can boost your income in the short term.If you're not sure, ask us for help. Because we have a lot of digital marketing experience, we can help you develop the best marketing strategy for your plumbing business.
How Can You Get Personal Referrals from Customers?
If your digital marketing strategy is solid, you can get new clients from various sources: your website, your social media accounts, and external sites like Google. Although these strategies can provide you with new leads every month, they are time-consuming. Getting personal referrals from your existing clients is a cheap and quick way of attracting new business. Your clients might be so happy with your services that they refer their friends and family members without being asked. But if this doesn't happen, you can increase your chances of being referred by offering your clients a reward like a discount. If you work for other businesses in different industries, you can set up a reciprocal referral system where you promote each other's companies. The most successful plumbing businesses get new clients through personal referrals, social media, and their websites. They use plumber service software to make sure their online content is search engine optimized. Get in touch with us at ServiceBox to find out more about our program or to sign up for the free demo.