Who We Are
Welcome to Service Box, a leading provider in North America of field service management software tailored for HVAC, plumbing, electrical, and construction industries. Our comprehensive platform streamlines operations through features like work orders, scheduling, invoicing, and integrates seamlessly with accounting systems such as Quickbooks and Sage. We cater to established companies with 15 or more employees, aiming to optimize end-to-end business workflows.
What We're Looking For
We're looking for a skilled Director of Marketing to steer our marketing strategies, drive innovation, and accelerate growth in North America. The ideal candidate will possess a wealth of experience in digital marketing with a proven track record of achieving ambitious goals. They will play a pivotal role in guiding our team towards achieving our goal of doubling our current annual revenue. Experience in startups is a plus, demonstrating adaptability, agility, and a hands-on approach to marketing in dynamic environments.
What You'll Do
Lead Marketing Strategies
- Develop and execute innovative marketing strategies to support our mission in doubling our customer base and Annual Recurring Revenue (ARR).
- Collaborate with cross-functional teams and fractional services to align marketing efforts with company objectives and market trends.
Optimize Digital Channels
- Develop and execute SEO, social media, email, and PPC campaigns to maximize ROI and enhance brand visibility.
- Implement data-driven approaches to refine and optimize digital marketing efforts.
Nurture Customer Relationships
- Collaborate with Customer Success and Sales teams to gather and analyze client feedback, driving continuous improvement in service delivery.
- Collaborate with Sales to implement client retention strategies to enhance loyalty and increase lifetime value.
- Lead the creation of detailed buyer personas in collaboration with the Sales team.
Enhance Marketing Processes
- Conduct regular audits of marketing processes and workflows to identify inefficiencies and implement improvements.
- Establish KPIs and benchmarks to measure marketing performance and ensure alignment with business objectives.
Track and Analyze Performance
- Utilize analytics tools to monitor marketing performance and identify opportunities for optimization.
- Communicate key insights and recommendations to executive team and stakeholders to inform strategic decision-making.
Lead and Develop Marketing Team
- Lead and grow a high-performing marketing team, including recruiting, hiring, training, coaching and mentoring of marketing resources and third-party services.
- Implement people performance tracking systems, which offers feedback for team members and inspires high performance.
What You'll Bring
- Proven experience in leading successful marketing teams and driving innovative marketing strategies, preferably within the software industry.
- Deep understanding of digital marketing channels and techniques, with a focus on lead generation and customer acquisition in the software sector.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies, particularly in software sales/marketing contexts.
- Excellent communication and collaboration skills, with the ability to influence and inspire cross-functional teams within software organizations.
- Bachelor's degree in Marketing, Business, or a minimum of 5 years' experience in an applicable marketing role. Experience in HVAC, plumbing, electrical, and construction industries would be considered an asset.
- Applicant must be both eligible to work in and located in Canada.
What We Offer
- Flexible work environment including remote options (head office located in Saskatchewan).
- Lead and grow a new role independently in our company, with a significant impact on Service Box's growth trajectory.
- Opportunity to lead marketing initiatives in a dynamic, fast-paced environment.
- Competitive salary with performance-based incentives.
- Comprehensive benefits package including dental and vision care.
- Collaborative and innovative company culture.
